Why are We doing MiniMeToo:

#MiniMeToo was initiated by Women and Men Against Child Abuse to create a culture of consciousness. Although guided by WMACA’s 21 years in the frontline of the war against child abuse, we invite every South African, all organizations working with abuse, children, Survivors, all educators and members of the clergy to take ownership and stand in solidarity with the victims of sexual abuse.  We need to take away the responsibility of blame, shame and humiliation from the victim and shift it to the perpetrators. It is a campaign that we want to become a movement that works to break the silence – abusers are protected by silence and it’s time to have courageous conversations and to create safe environments for victims.  

By using #MiniMeToo we are saying: 

When I am older I don’t want to be a #MeToo, I have the right to be safe, Don’t protect adults who sexually abuse children.

We believe that the greatest influences in shifting consciousness and having #CourageousConversations are the youth. In addition to the Media Launch media coverage and social media awareness drives, the campaign will be rolled out in a responsible fashion to influencers in schools, enabling them to use their leadership skills in creating understanding and a shift towards safer spaces for the sheer number of abused children.

The #MeToo campaign has recently gripped the world

Emboldening adults to lift the dark veil around their long-hidden stories of sexual abuse.

Yet globally, and here at home, children remain trapped by silence, finding it impossible to speak out about past abuse or traumatic events unfolding in the present. The idea that gave birth to #MiniMeToo is frightening: #MeToo revealed how difficult it is for adults to talk about sexual abuse – how much more difficult is the process for a younger (mini) MeToo?

Women and Men Against Child Abuse is stepping in and asking your help to give children a voice and the courage to come forward and report abuse. The hashtag #MiniMeToo is a means of sending a two-pronged message: one to children to assure them that they have the right to speak out; that they must not bear the guilt or shame of what an adult or peer has done to them; that they have the right to justice and support to recover from abuse; and to reassure them that there are trustworthy adults who will comfort and guide them through that recovery. The #MiniMeToo campaign also breaks the ignorant silence that perpetrators thrive in, and sends a strong message that society won’t tolerate child abuse. It also addresses people who enable these predators by looking the other way.

What you can do to support MiniMeToo:

So we call on you as an individual in every community to rise up, to open your eyes to the widespread child sexual abuse epidemic that has infected thousands of children, and continues to cripple them year after year in our own backyards. We want this message to sweep across all sectors, to every home and school, to the smallest corner of every village, town and metropolis; to every religious institution and place of work, and to this effect we are looking at various means of conversation - both online and offline. We must all stand up and say, the abuse of children CANNOT be allowed in a civilised society. Help us by having @CourageousConversations, get involved in the various campaigns (details of events and opportunities will be announced on the website and on social media) and become an active participant in this anti-abuse dialogue.


“I stand up for a child being sexually abused”

“When I am older I don’t want to be a #MeToo”

“Don’t use your adult power to abuse me”

“I want you as adults to protect me”


“Don’t protect adults who sexually abuse children”

“I have the right to be safe”

“I want you as adults to protect me”


Kevin barbeau

Executive Director

Women & Men Kidz Clinics

Tel: 011-7898815

Fax: 011-7898816



founding Director

Women & Men Against Child Abuse

Tel: 011-7898815

Fax: 011-7898816



SAPS Emergency Services


SAPS Family Violence, Child Protection and Sexual Offences Unit, Head Office, Pretoria

(012) 393-2363

SAPS Crime Stop

(012) 393-2363


10177 (or 112 on mobile)


084 124

Netcare 911

082 911

Gender Violence Helpline

0800 150 150


0800 055 555

Report Neglect of
a Child

0861 424 453

JHB Child Welfare

011 298 8500


0861 322 322

FAMSA National Office (Social Workers)

011 975 7106/7

People Opposing Woman Abuse POWA

083 765 1235

Rape Crisis Counselling 24 hr crisis line

021 447 9762

AIDS Helpline

0800 012 322 or
(011) 725 6710

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